Landing pages and the enquiry system
You have already paid for the click. Everything that happens after it decides whether that was a cost or an enquiry. A landing page has one job and is judged by one number: what share of people leave their details.
Who it is for
The problem
Why the homepage does not close
A homepage talks to everyone about everything. Someone who arrived from one specific ad has to go hunting for the answer to the question that brought them. Most do not hunt - they go back.
Too many choices: the menu, other services, the blog - all of it pulls away
The offer from the ad does not appear on the first screen
The form asks for ten fields for something that was never explained
Not one reason to trust you - no work, no names, no numbers
What you get
Concrete, in your hands
- One page with one goal and no side exits
- Copy that answers objections before they get spoken
- A form cut back to what you actually need for the first call
- Proof: work, numbers, testimonials - whatever you have
- Fast loading and a clean layout on mobile
- Submission and source tracking, down to the individual ad
How we work
Four steps, same order every time
The offer
We define exactly what the person gets and why now. If it is not clear to us, it will not be clear to them.
Structure
An order driven by selling: promise, proof, objections, call to action. Not by aesthetics.
Build
The page is assembled, tested on mobile, and measured for load speed.
Measurement
The submission rate is tracked from day one. What does not work gets changed, not defended.
How it is measured. The share of visitors who leave their details. Every step that number takes upward directly lowers cost per enquiry across every channel.
Questions
Answers before the call
Don't we already have a website?
You do, and it has a different job: explaining who you are to everyone who arrives. A landing page serves one campaign and one offer. Two jobs, two tools.
How long does it take to build?
Usually one to two weeks, depending on how fast we get materials and answers.
Can I edit it myself afterwards?
Yes. We hand it over so you can change copy and images without us.
What if the conversion rate is low?
Then we change it. The first cycle always includes fixes based on real behaviour, not assumptions.
Next step
Three places, and one number every month.
We work with three clients at a time, in 90-day cycles. If the number is not heading the right way after the first cycle, we suggest we stop - and tell you why.