Brand and visual identity
A price is not defended in the meeting. It is defended before it, the moment somebody first sees your name, your proposal or your site and decides which category to put you in.
Who it is for
The problem
Why a rebrand often changes nothing
A logo gets made, a PDF gets delivered, and three months later everyone is using their own version. An identity is not a picture - it is a set of rules that has to survive everyday work.
A logo with no usage rules, so every document looks different
Colours and type chosen by taste, not by what they do
No templates, so proposals and posts look like somebody else's
The identity says nothing about who you are for
What you get
Concrete, in your hands
- Positioning: who you are for and what sets you apart
- A logo in every variant and format you need
- A colour and type system with a reason behind each choice
- Usage rules - short, so somebody actually reads them
- Templates for what you use daily: proposals, posts, documents
- Source files that stay with you
How we work
Four steps, same order every time
Positioning
First we decide who you are for and who you are not for. Without that, design is decoration.
Direction
One direction is set and argued for, instead of three proposals put to a vote.
Build
Logo, colour, type, and how it applies to real materials.
Rollout
Templates and rules, so the identity survives its first week of work.
How it is measured. Whether you can raise your price without extra explaining. That is the only test an identity either passes or fails.
Questions
Answers before the call
Do we need a full rebrand or just a refresh?
Usually a refresh. A full rebrand makes sense when the audience or the offer changes, not when you have grown tired of the logo.
How long does it take?
Three to six weeks for a smaller identity, depending on how many materials need covering.
Do we get the source files?
Yes, all of them. Without them you are locked in to your designer, and that is a trap rather than a service.
Will you do just a logo?
Rarely. A logo with no rules and no templates falls apart within months, so it is not something we like selling.
Next step
Three places, and one number every month.
We work with three clients at a time, in 90-day cycles. If the number is not heading the right way after the first cycle, we suggest we stop - and tell you why.