Web development
A visitor decides within thirty seconds what you do, who for, and why they should trust you. Everything else on the site serves that first minute.
Who it is for
The problem
Why a beautiful site brings no work
Design gets judged on a big screen, in peace. The site gets used on a phone, during a break, with one question in mind. When those two drift apart, you get compliments instead of enquiries.
The first screen is an image without a single sentence explaining what you do
The structure copies competitors instead of following the buyer's decision
No price, no range, not even a hint - so people do not get in touch
It loads slowly on mobile, where most of the traffic is
What you get
Concrete, in your hands
- Structure driven by selling, not aesthetics
- Copy that answers objections before the call
- Design that looks like your price
- Speed and a technical base Google can read
- Content editing without a developer
- Measurement: who arrives, what they read, where they drop off
How we work
Four steps, same order every time
Conversation
Who buys, at what price, and what stops them. The structure comes out of that.
Structure and copy
Writing first, design second. The other way round gives you beautiful empty pages.
Design and build
Assembled, tested on real devices, and measured for speed.
Handover
Launch, measurement, and a short session so you can change content yourself.
How it is measured. The share of visitors who do something - get in touch, call, click the email. Visit counts without that are vanity.
Questions
Answers before the call
How long does it take?
Three to six weeks for a smaller service site, depending on how fast materials and decisions arrive.
What do you build on?
Next.js or WordPress, depending on who will maintain the content and how complex the site is. We do not push the same tool onto every project.
Who writes the copy?
We do, based on conversations and your materials. You correct anything that is not accurate.
What about the old site and Google?
We set up redirects from the old addresses to the new ones so nothing already ranking gets lost.
Next step
Three places, and one number every month.
We work with three clients at a time, in 90-day cycles. If the number is not heading the right way after the first cycle, we suggest we stop - and tell you why.