Content: photo, video and posts
A post that exists because “we should post something” costs exactly as much as one that builds trust. The only difference is whether somebody decided what it was for before the camera came out.
Who it is for
The problem
Why posts build nothing
The feed fills up, the numbers stand still. Content gets made at the last minute, talks about the company, and leads nowhere. Meanwhile the ads starve because there is nothing to work with.
The plan is a calendar, not a goal
Posts talk about you instead of solving something for the reader
Phone photos where the detail and the craft are what sells
None of what gets shot ends up in an ad or on the site
What you get
Concrete, in your hands
- A monthly plan tied to goals, not to the calendar
- Shooting - photo and video, as the project needs
- Editing, copy and publishing with no work left for you
- Material formatted for both the ads and the website
- An archive of everything shot, which stays with you
- A review: what built trust, and what did not
How we work
Four steps, same order every time
Plan
We set what the content is for this quarter. What gets shot follows from that.
Shooting
One shooting day usually covers several weeks of posts.
Publishing
Editing, copy and scheduling. You just approve before it goes out.
Review
Each month we look at what drew a reaction and an enquiry, then adjust the plan.
How it is measured. How much of what we shoot ends up in an ad or on the site, and how many enquiries mention something they saw. Followers are a side effect, not the goal.
Questions
Answers before the call
Do we have to be on camera?
Not necessarily, but it helps. For services where people are buying a person, a face does more than any graphic ever will.
How many posts per month?
Fewer than somebody else will promise you. Eight good ones beat thirty pieces of filler.
Do you handle comments and messages?
The basics yes, selling in DMs no. That is for somebody in your team who can answer a technical question.
Do you shoot on location?
Yes, usually at your place or on the project. That is where the material nobody else has lives.
Next step
Three places, and one number every month.
We work with three clients at a time, in 90-day cycles. If the number is not heading the right way after the first cycle, we suggest we stop - and tell you why.