Email marketing and newsletters
Every enquiry that never became a client is still on your list. Email is the only channel where you do not pay a middleman for access to people who already raised their hand.
Who it is for
The problem
Why the newsletter ends up in the bin
It goes out whenever somebody remembers, the content is company news, and the subject line promises nothing. People do not unsubscribe - they just stop opening, which is worse, because it wrecks deliverability for everyone else.
The same message goes to everyone, regardless of where they are in deciding
The content talks about you instead of solving something for the reader
No automation, so a new enquiry gets nothing until somebody remembers
Nobody looks at who opens, so the list quietly dies
What you get
Concrete, in your hands
- A configured tool and a clean, compliant list
- An automated sequence that starts the moment somebody leaves their details
- A monthly newsletter on a topic that solves rather than boasts
- Segmentation: new enquiry, old enquiry, client
- Sign-up forms on the site and an unsubscribe that actually works
- A report: opens, clicks, and the enquiries that came from email
How we work
Four steps, same order every time
The list
We tidy up what you have and check it was collected with consent.
Automation
We set up a sequence that runs without you - welcome, reminder, offer.
Rhythm
We agree a realistic sending schedule you can still keep a year from now.
Measurement
We track which email brought an enquiry, not just who opened it.
How it is measured. The number of enquiries coming from email. Opens are interesting; enquiries are counted.
Questions
Answers before the call
How often should we send?
Once a month is sustainable for most. Better once a month for a year than weekly for two months and then never again.
Can we email old contacts?
Only those collected with consent, and with a clear unsubscribe in every email. We do not touch bought lists.
Which tool do you use?
Whichever fits your list size and needs. Chosen by fit, not by commission.
Who writes the emails?
We do, based on conversations with you. You approve before anything is sent.
Next step
Three places, and one number every month.
We work with three clients at a time, in 90-day cycles. If the number is not heading the right way after the first cycle, we suggest we stop - and tell you why.